When you’re looking for the best eyelash extensions in Downtown Allentown, you want to find a professional who has perfected their craft. Miranda Bloch, the owner of The Dollhouse & Co., is known for offering eye las extensions, lash lifts, brow laminations, and more. Keep reading to learn how Miranda started her business.
Name and title: Miranda Bloch, owner
Business address: 26 N 6th St Suite 160, Allentown, PA 18101
Business name: The Dollhouse & Co
Social media: @dollhouseallentown @thedollhouseandco @lashdollmir
What products or services do you sell? We’re a full-service lash & brow bar offering individual lash extensions, lash lifts, brow laminations & brow hennas. Along with that, we offer beauty mentorship programs and lash/brow classes! In-store, we have a full line of lash products for beauty professionals including lash trays, strip lashes & client aftercare products! We also have Dollhouse merch including bodysuits, crop tops & tees.
Describe the vibe of your store. Our store is modern & welcoming. We all know lash appointments are like a therapy session so we want to make sure all of our clients feel cozy & at home!
What is the one thing your business is known for, over your competitors? We’re known for our love of helping others! As we want to help our dolls grow their confidence and see their beauty in every moment we also want to help others create a future for themselves in this “cutthroat industry.” We want to inspire others and help them live their dream lives in the beauty industry.
Explain why you’re known for that. Our owner Miranda has been teaching and educating for 5 years, teaching over 150 students in total. From working in New York teaching alongside industry-famous educators & teaching in her own location it’s her biggest passion. She now has a team of educators & can’t wait to keep growing that team!
How did the business get started? During lockdown, I knew I never wanted to work for anyone else again. I wanted to create a future for myself and my team with stability no matter what the crisis or situation. I invested my last penny into a strip lash line and it sold out overnight, from that moment on I knew I was meant to create my own beauty biz.
Why did you choose to open your business in Downtown Allentown? I’ve always wanted to be downtown Allentown. The first location I knew wasn’t right from the moment I got there. I was so happy that after 3 years of searching for my perfect downtown location, I finally found it with the help of Meg & the City. I love having local businesses nearby that I can work and collab with while bouncing ideas and growing the area together.
Tell us about the biggest “win” in your business’s history? Explain what it was, how it came about, and what it meant to your business. The biggest “win” in my business was working with people I had idolized. I dreamed of meeting and being a client of an industry-famous hair artist and educator in NYC (back when I was doing hair) and shortly after I dreamed it I was more than just a client. I started working there and growing my brand there. It was amazing and taught me everything I know about growing a business and educating/teaching classes. Fast forward to now I recently started to work with an industry-famous lash artist and mentor and their program had taken me out of a creative block, reminded me of the fuel to my fire, and connected me to great life coaches and mentors that changed my life and my business. Working with and learning from the best of the best and someone that I look up to and aspire to be like is priceless and can completely change your life and it did just that for me.
What is the biggest risk your business ever took? The biggest risk I ever took was opening my business in the first place. I had no capital, not a penny saved, and no business or school education. At the time I didn’t even have the equipment to open my business. But I took a leap of faith, knew the future I envisioned for myself, and knew I wouldn’t settle for anything less than that. So I signed the paper, opened the LLC, and started my new career. I gave up working at my dream in my dream city in NY all for a future I saw for myself. I risked a life of everything I had ever asked for in hopes of a future I could control. The risk has been and hopefully will confirm to always be worth the reward. Explain what it was, what could have happened if it had gone wrong, and the end result of the risk.
What are some of your store’s goals for the future? My goal is to focus on education and mentorship as I love to help others see a future for themselves and create something for themselves that others once laughed at or said they could never do on their own. Anything is possible it just starts with you.
Tell us an interesting and fun fact about your business? A fun fact about my business is I went in blind. I was going to move to New York if I hadn’t found a location for my business originally (two years ago). So I went out driving around in a snowstorm confused about what to do. Stay and continue to work in a small suite or move to NYC to live out being a hairstylist and content creator in the city. At the time I would only settle for opening a salon if it was a perfect 2 story salon that I called my Barbie dream house. But where in PA would you find a two-story salon right? Wrong. I had thrown out my lease renewal and was about to flee to the city, to end up randomly driving past the perfect two-story salon that I then named The Dollhouse. I got out in inches of snow, called the owner, and signed the lease without reading it over or thinking twice about it. I then too found exactly what I had envisioned and dreamed of downtown and too took that leap of faith. While everyone is calling it a “recession” and a horrible time to open a business, I know that taking that leap of faith alone will do our brand justice!
Tell our apartment residents about the offer you have on Cobu? 20% off any new client set with us!
What’s your favorite lunch food for you and your team? Mine is anything plant-based. We love going to La Vida, bubble tea from the market, Mexican, and pizza. We’re foodies – we love it all.
What’s your favorite quote, and who originally said it? One that I’ll never let go of is what’s meant to be will be. Life especially as a business owner will throw curve ball after curve ball. But living in the moment and accepting each day and moment for what it is will make or break your happiness and your business. We don’t know what tomorrow will bring or why specific things happen in our lives, but one day the sun will shine just right and we’ll know exactly why those “bad” moments or lessons had happened that we can then be grateful for the lessons and hardships.
Are you interested in leasing retail space in Downtown Allentown? Contact Megan Colon [email protected] to schedule a tour today!
